RYGGRAD

Holy crap. To say that I have been busy would be a massive understatement... For those of you who don't know already, in October I partnered with a girl from Stockholm to create our love child fashion label, RYGGRAD. Trying to juggle my position at the magazine as well as this new line has taught me a whole new level of multi-tasking and patience among many other things. I can't wait to reveal everything to you guys but for now I have to keep things a little on the "low". Check below for a little background info about RYGGRAD and a sneak peek at our Fall 2011 Look Book!


RYGGRAD: (n) "derived from the Swedish word meaning spine; spinal cord; backbone; to have backbone." 


"RYGGRAD stands for the fearless instinct embedded in all of us, the one too many people often forget to listen to. If you strip away everything that defines who we are, we are left with just two things, our instinct and our backbone. RYGGRAD stands for that moment in your life where you realize if you want to have it all, you have to be willing to risk it all."

these photos are not to be copied or distributed with out proper citing and credit to RYGGRAD INC. and www.myelectricyouth.com

Head to www.ryggradfashion.com for more images from behind the scenes, editorial spreads we love and a first look of our collection!

AND... make sure to follow us on TWITTER and FACEBOOK for instant updates! 

i want to live between the sunset and the sea.

images via googleimages, sosillyboy.tumblr, hardtoexplain.blogspot

outfit crush: Shu Pei

Ok I would give my left arm for that Burberry gorgeously crafted butterscotch leather jacket and I would give my right arm for those Prada brogues... She rocks my socks.

arizona muse and ysl

Holy mother of campaign videos. I have watched this approximately six times since I discovered it and each time it gets better... don't take my word for it, find out for yourself below:

sunday swag.

This outfit is a little weird but I think it would look pretty rad for a casual Sunday sippin lattes in Venice. Can you dig it? 

images via netaporter.com and mytheresa.com

peter phillips: metallic magic.

Believe you me, metallic nails, eyes and yes, even lips are going to explode for AW 2011-2012. I don't know about you, but I will be sporting a heavy silver lid the second temperatures drop and fall creeps its way in. 

the wrist game.

Let me first confess something to you... If fashion was a religion, I would convert... and my deity of choice would definitely be Tommy Ton. (For those of you who are reading this and don't know who TT is... you should probably check yourself before I wreck yourself.) Anyways, TT is so fuggin talented and I recently read an article about how he got started and it made me feel like high-fiving him right through my computer screen. He has the ability to see fashion the way very few are capable of; he looks beyond the styling and past the complete outfit, honing in on the smallest, most intricate details. These details are sometimes so minute that even the girl donning them might not even realize the apocalyptic decision she made when dressing that morning. These little intricacies and subtle accents are what make fashion so fascinating. With your body as a blank canvas, the opportunities, mixtures and styling concoctions one can conjure up are ENDLESS. 

With photo cred to none other than TT (and Nam of STREETFSN... he is also amazing FYI) Here are few detail shots which truthfully give me an itch to decorate my wrist like an evergreen in December. I really love the mix of brights and neons with grungier metals, so unexpected but complimentary at the same time. BUT, I want to know...how do YOU feel about this new trend? Are piling on colorful bracelets strictly for the "Summer Camp Counselor"?... or is this a cool and chic new way to splash youthfulness in your wardrobe? 

images via jakandjil & streetfsn

the return of calvin.

These three girls steal my heart every damn time. I met Ruby when she was about 16 years old... I hired her for a fashion preview for Louis Vuitton here in Los Angeles. I immediately knew she would be HUGE, her attitude is soooo cool and her look is sooo translatable... unreal to see how far she has come, well deserved success always tastes the best! 

Side Note: I know I haven't posted in a while but, it is hard to talk about anything in light of what is happening in Japan. I would like for anyone who is reading this to keep perspective on their own lives, there is an entire nation bearing devastation far greater than any bad day you might be having. PLEASE, text REDCROSS to 90999 to donate and continue to keep Japan in your prayers, they need everyone, everywhere to do everything possible. <3 

an outfit for an ipad.

Not gunna lie, I am a total closet tech geek. I am strangely intrigued by computers, programming and technological devices so I guess this outfit was inspired by my inner dweeb and of course, THE NEW IPAD which I am hoping appears in my mailbox very, very soon. (hint hint) 

sweater: topshop, shorts: topshop, sandals: acne, clutch: phillip lim, sunnies: the row, backpack: alexander wang, ipad deux via apple.com. 

anna dello russo twirling about.

although most of us would like to think that street style photos are captured with natural, swift perfection. There is a little more to it than that as the infamous Anna demonstrates below.

video via elinkling blog

so fresh and so calvin clean clean.

I am vibing the shizzle out of Calvin Klein circa 1990s right now and I can't help but feel hope there is going to be a second coming of that CK cool. (Especially with all these new ads popping up which display some of fashion's most recognizable faces in an attempt to reignite the love for the brand's signature fragrance.) AND, as you can probablyyyyyyyy see from my last, ever so galactic post....I am also vibing the shizzle outta space cadet chic.... So, my only request to the fashion gods is that this futurist style + CK cool make a love child with the feel and attitude depicted in the pics below. Eatchaa heart out.

google images, stoleninspiration, tumblr, fashiongonerogue